Fortune, Why ‘Bottom Up’ Is On Its Way Up: “What do these things have in common: the TV show American Idol, Howard Dean’s presidential campaign, eBay, and the open-source Linux operating system? They’re all manifestations of a key trend of our time: the shift in power away from centralized institutions and toward the individual–from the center to the edge. […] This new style of business, birthed by the Internet, is ignored at any company’s peril.”