Stealth marketing, P2P style?

Jeff Harrell: “Think about it. Apple releases a developers-only preview release of Mac OS X for Intel. It’s a fully functional release of the operating system, not a beta or prerelease copy. It will work reliably, and it will run the vast majority of existing Mac applications unmodified via the Rosetta translation technology. But because this is a one-off developer release, it’s of very little value to computer owners. Future software updates, like the soon-to-be-released 10.4.2 update, won’t install. Existing Mac software will run, but it will run in translation, which means it will be frustratingly slow. […] Given Apple’s experiences with software piracy, particularly the rampant software piracy that spread developer builds of Mac OS X 10.4 Tiger all over the Internet this past spring, Apple’s management from the top down knows full well that this developer preview will be in the hands of every kid with a cable modem within days of its release. […] As a result, Apple will give thousands, possibly millions, of people a taste of Mac OS X running full speed on their own PCs. Apple’s giving their potential future customers a free taste, that’s what they’re doing. It’s a try-before-you-buy deal.”

Interesting take. Makes perfect sense to me.